A Foundation for Consistent, Compelling Communications

 

The best marketing programs target specific audiences with messages that address their unique concerns and motivate them to act. To be truly effective, these messages must be reinforced across every company touch point. However, it is often difficult to separate the truly important messages that belong on the home page from the technical details that should only reside on a data sheet. And messages often shift from one communications vehicle to the next, depending on who wrote it, when it was developed and what was important that day.

 

With our Verbal Branding service, Cabral Communications brings sanity to the messaging process, cutting through the clutter to distill your story into the meaningful, manageable messages that clearly position your solution’s unique value to key stakeholders. When used as a reference for content development, the Verbal Brand forms a foundation for consistent, compelling communications.

 

Working closely with the critical members of your company, Cabral Communications develops your Verbal Brand in three steps. In the discovery phase, we ask the right questions and listen closely to your answers to quickly gain an in-depth understanding of your company, products, customers and competitors. We then survey your competitors, examining how they’re positioned to identify your strengths and weaknesses. Leveraging our knowledge of the high tech arena and our marketing experience, we articulate the messages that position your product and services as solutions to urgent business needs and differentiate your company from the competition. We also create a marketing lexicon, which specifies the key words that should be used consistently throughout your marketing tools and programs.